Artigo ou capítulo de livro
Another look at how Toyota integrates product development
Criado por
Lígia Barini de Matos (
Universidade Federal de São Carlos - UFSCar ) em 27 de Novembro de 2008 - 09:23.
URL:
Another look at how Toyota integrates product development.html
Descrição:
Japanese companies were outperforming US competitors in product development in the 1980s. Experts believed the US industry's weakness was
integration between manufacturing-process design and product design, and marketing, purchasing, and finance. Toyota manages its vehicle-development
process effectively but does not follow the model of Japanese product development.
Palavras-chave:
Product Development
Nó:
9020
Referência completa:
Sobek, Durward K. II; Liker, Jeffrey K.; Ward, Allen C. Another look at how Toyota integrates product development. In Harvard Business Review, v. 76, n. 4, p. 36-50, 1998.
