Business performance measurement: Unifying theory and integrating practice
Criado por Fernando Fonseca (
Universidade de São Paulo ) em 05 de Fevereiro de 2010 - 09:05.
Descrição:
Drawing together contributions from leading thinkers around the world, this bookreviews recent developments in the theory and practice of performance measurementand management. Significantly updated and modified from the first edition, the bookincludes ten new chapters that provide a comprehensive review of performancemeasurement from the perspectives of accounting, marketing, operations, publicservices and supply chain management. In addition to these functional analyses thebook explores performance measurement frameworks and methodologies, practicalitiesand challenges, and enduring questions and issues. Edited by one of theworld’s leading experts on performance measurement and management, BusinessPerformance Measurement will be of interest to graduate students, managers andresearchers who wish to understand more about the latest developments in thisrapidly changing field.
Palavras-chave:
medição de desempenho
Nó:
11606
Referência completa:
NEELY, A. Business performance measurement: Unifying theory and integrating practice. 2 ed. Cambridge: Cambridge University Press, 2007. 511p.