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DO CUSTOMER PARTNERSHIPS IMPROVE NEW PRODUCT SUCCESS RATES? 		 
 
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Do customer partnerships improve new product success rates?
Criado por PDPNet Knowledge Network ( NUMA / USP ) em 04 de Dezembro de 2008 - 09:32.
Palavras-chave: Collaborative Engineering
Nó: 9180
Referência completa: CAMPBELL, J. A. & COOPER, R. G. Do custormer partnerships improve new product success rates? In: Industrial Marketing Management. 28, 507-519 (1999).

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