The increasing demand to preserve the environment, conserve resources, and form a sustainable society led to the publication of two types of ISO 14000 standards: management oriented and product oriented. The ISO 14000 product oriented standards includes Environmental Labels and Declarations, Life Cycle Assessment, and Design for Environment. These standards are intended to assess and report the environmental performance of products and services, and provide guidance on improving environmental performance within a product/service. These standards may serve as norms for environmental consideration in international trade, as a result implying that these standards have the potential to become technical facilitators as well as barriers to trade.