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INSIDE PROCTER & GAMBLE'S NEW MODEL FOR INNOVATION: PROCTER & GAMBLE'S RADICAL STRATEGY OF OPEN INNOVATION NOW PRODUCES MORE THAN 35 % OF THE COMPANY'S INNOVATION AND BILLIONS OF DOLLARS IN REVENUE
Inside Procter & Gamble's New model for innovation: Procter & Gamble's radical strategy of open innovation now produces more than 35 % of the company's innovation and billions of dollars in revenue
Innovation, Open innovation, R&D, Radical strategy
Nó:
9905
Referência completa:
HUSTON, L.; SAKKAB, N. Inside Procter & Gamble's New model for innovation: Procter & Gamble's radical strategy of open innovation now produces more than 35 % of the company's innovation and billions of dollars in revenue. Harvard Business Review, p. 58-61, 2006.
