Leading Product Development: the senior manager guide to creating and shapping the enterprise
Criado por Lígia Barini de Matos (
Universidade Federal de São Carlos - UFSCar ) em 20 de Novembro de 2008 - 10:32.
Descrição:
The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product
Palavras-chave:
Product Development
Nó:
8835
Referência completa:
Wheelwright, S.C.; Clark, K.B. Leading Product Development: the senior manager guide to creating and shapping the enterprise. New York, Free Press, 1995.
