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MAXIMIZING PRODUCTIVITY IN PRODUCT INNOVATION. 		 
 
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Artigo ou capítulo de livro
Maximizing productivity in product innovation.
Criado por Fernando Fonseca ( Universidade de São Paulo ) em 05 de Fevereiro de 2010 - 10:21.
Palavras-chave: performance measurement, product innovation
Nó: 11625
Referência completa: COOPER, R. G.; EDGETT, S. J. Maximizing productivity in product innovation. Research-Technology Management, v. 51, p. 47-58, 2008.

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