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NEW PRODUCT SUCCESS: IS IT REALLY CONTROLLABLE BY MANAGERS IN HIGHLY TURBULENT ENVIRONMENTS?

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New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments?

Criado por Janaina Mascarenhas Hornos da Costa ( USP - EESC - Grupo de Engenharia Integrada e de Engenharia de Integração ) em 25 de Janeiro de 2010 - 11:28.

Palavras-chave:	PDP, melhoria do PDP
Nó:	11543
Referência completa:	Droge, C., Calantone, R., & Harmancioglu, N. (2008). New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments? Journal of Product Innovation Management, 25(3), 272-286.

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