New food product development: from concept to marketplace
Criado por Lígia Barini de Matos (
Universidade Federal de São Carlos - UFSCar ) em 21 de Novembro de 2008 - 11:08.
Descrição:
The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product
Palavras-chave:
Product Development
Nó:
8852
Referência completa:
FULLER, G. W. New food product development: from concept to marketplace. Flórida: CRC Press LLC, 1994.
