Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation.
Criado por Janaina Mascarenhas Hornos da Costa (
USP - EESC - Grupo de Engenharia Integrada e de Engenharia de Integração ) em 25 de Janeiro de 2010 - 11:38.
Palavras-chave:
Melhoria do PDP, PDP
Nó:
11551
Referência completa:
Harmancioglu, N., Mcnally, R. C., Calantone, R. J., & Durmusoglu, S. S. (2007). Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation. R and D Management, 37(5), 399-424.
