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NEW PRODUCT DEVELOPMENT IN TURBULENT ENVIRONMENTS: IMPACT OF IMPROVISATION AND UNLEARNING ON NEW PRODUCT PERFORMANCE 		 
 
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Artigo ou capítulo de livro
New product development in turbulent environments: Impact of improvisation and unlearning on new product performance
Criado por Janaina Mascarenhas Hornos da Costa ( USP - EESC - Grupo de Engenharia Integrada e de Engenharia de Integração ) em 25 de Janeiro de 2010 - 10:57.
Palavras-chave: PDP, improvisação
Nó: 11527
Referência completa: Akgun, A. E., Byrne, J. C., Lynn, G. S., & Keskin, H. (2007). New product development in turbulent environments: Impact of improvisation and unlearning on new product performance. Technology, 24(101), 203-230.

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